Website Design is constantly developing and this produces new trends, when incorporated thoughtfully different design trends can help improve your website or at least let you stand out from the crowd. With so many different elements available it can be difficult to decide which ones are worth bearing in mind when designing or testing a website. Below is a list of 8 design trends which have been taking over in the past couple of years:
Minimal & Flat Design
One shift in website design has been towards flat and minimal design, shadows and 3D perceptions have been dropped as of late and been replaced by a more minimal design which incorporates simple and clear sections with white space that doesn’t incorporate a dimension. This design trend enables websites to load much quicker and provide a better user experience as the website becomes more usable as there is no big technical animations or distractions on the page and the visitor can digest content more quickly.
Pinterest incorporated a card style design to their website, which has seen an increase of usage as of late, the idea is to provide a quick summary of information in a clean organised way for visitors to see your content, another bonus is card designs can help improve responsive design by having content stack better into a single view port which allows the user to scroll and understand content in an easier way.
There has been a big increase in the use of large images on home pages. These images can help replace the concept of a fold in websites. The idea behind this type of imagery is to apply strong and emotive copy with calls to action to help drive visitors into select areas or a website or to help tell a story about the company.
The process of adding a full screen video to the screen can help tell a story quicker and increase engagement. A short video with emotive copy can help explain your business in a better way than a large amount of copy could.
Part of a building a brand, businesses like to utilise a particular font which can help consumers identify them and provide a strong visual appearance with their copy. Choosing the right font can help bring a website to life and utilising different font sizes can aid design and lead visitors from one section to another. One main area to be careful of is choosing a font which is web safe but also works offline too.
Website design evolves and since the big movement of responsive design, there has been the increase of using hamburger menus. Hamburger menus are 3 lines stacked on top of one another which mimic a burger. Hamburger menus have been used within phones and tablets more but websites are now implementing hamburger menus on desktop too. There are pros and cons to using hamburger menus on desktop but they can help reduce the possibility of a busy navigation, remove distractions and make the navigation cleaner.
A modern trend on an old classic is using bold colours within your website, colour is an important part of website design and can quickly increase or decrease engagement from your visitors. Using bold colours in panels and as backgrounds can help highlight copy and important sections of your website for visitors to click on.
When Google launched material design they incorporate the use of icons, this has now spread out further into the use of flat icons on websites, icons can aid design and copy by providing a simple visual representation of the subject, or intended action to be taken.
Web design is always evolving and providing new ways to help display content in a better and clean way, with Google releasing material design and big corporate companies launching new design elements the web is being re shaped in a positive and user friendly way. Conducting testing of new design elements within your existing designs will be a sure way to see if implementing new trends is worthwhile before completely redesigning a website.