About Michael Rippon

This author has not yet filled in any details.
So far Michael Rippon has created 36 blog entries.

3 Things to improve your WordPress Website.

By | 2017-03-13T07:48:55+00:00 July 5th, 2016|Website Development|

WordPress is a very flexible content management system (CMS), out of the box it comes with some great functionality but with some slight tweaks WordPress can be improved and make management even easier! Below are 3 things to help improve [...]

Comments Off on 3 Things to improve your WordPress Website.

Average Ecommerce Conversion Rates

By | 2017-03-13T07:48:55+00:00 June 30th, 2016|Conversion Rate Optimisation|

When running an Ecommerce website, you may think is my conversion rate good? How does it stack up compared to industry averages? We have taken a look at the ecommerce quarterly reports from Monetate from 2015 to find out what [...]

Comments Off on Average Ecommerce Conversion Rates

Combining SEO and CRO

By | 2017-01-08T14:03:25+00:00 June 28th, 2016|Conversion Rate Optimisation, SEO|

When planning your digital marketing campaigns looking at both acquisition and retention strategies is always a must. One great pairing for a digital marketing strategies is SEO (search engine optimisation) and CRO (conversion rate optimisation). To break down this pairing lets [...]

Comments Off on Combining SEO and CRO

8 website design trends

By | 2017-03-13T07:48:55+00:00 June 21st, 2016|Website Development|

Website Design is constantly developing and this produces new trends, when incorporated thoughtfully different design trends can help improve your website or at least let you stand out from the crowd. With so many different elements available it can be difficult to decide [...]

Comments Off on 8 website design trends

4 Visual content types you can create and share

By | 2017-03-13T07:48:55+00:00 June 16th, 2016|Digital Marketing|

Creating unique visual content can help increase engagement on your blog and with your brand on social media. It has been shown that visual content is shared up to 30% more than any other content on social media. What types [...]

Comments Off on 4 Visual content types you can create and share

Basic best practices for Basket abandonment emails

By | 2017-03-13T07:48:55+00:00 June 14th, 2016|Conversion Rate Optimisation, Email Marketing|

When trying to help recover a potential lost conversion basket abandonment emails can be an effective solution for an e-commerce website. What are basket abandonment emails? Basket abandonment emails are sent when a customer adds a product to the cart [...]

Comments Off on Basic best practices for Basket abandonment emails

Why Implement Basket Abandonment

By | 2017-03-13T07:48:56+00:00 June 2nd, 2016|Conversion Rate Optimisation|

Basket Abandonment is a great way to try and recover a potential lost conversion. On average online shopping carts are abandoned by 67%. No business will ever achieve a 100% conversion rate but a chance to recover some potential lost [...]

Comments Off on Why Implement Basket Abandonment