About Michael Rippon

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So far Michael Rippon has created 36 blog entries.

Using Goals in Google Analytics

By |2017-01-08T14:03:34+01:00May 26th, 2016|Conversion Rate Optimisation|

Google Analytics is the perfect analytical tool to be able to understand your audience and how your website is performing. there are many analytical tools out there but at Raindrop we believe that Google Analytics is a must for all [...]

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5 Landing page mistakes to avoid

By |2017-03-13T07:48:56+01:00May 24th, 2016|Conversion Rate Optimisation|

1. Including a navigation When creating a landing page, the focus of the page should have one single purpose. The purpose should enable your visitor to undertake the action you want them to, ideally the landing page should be [...]

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Optimisation Strategy – Using Surveys and Polls

By |2017-03-13T07:48:56+01:00May 19th, 2016|Conversion Rate Optimisation|

A website optimisation strategy and overall marketing strategy can consist of understand your customer’s behaviour and profile your customers to able to provide them a better user experience. There are various ways of achieving this and two of these are [...]

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What is Multivariate Testing?

By |2017-03-13T07:48:56+01:00May 10th, 2016|Conversion Rate Optimisation|

Multivariate Testing is the process of testing multiple combinations of changeable elements on a webpage or mobile app screen, to determine which combination performed better. How Multivariate Testing works? Multivariate Testing works by examining a webpages design and changing multiple [...]

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Why segmenting email marketing lists is important?

By |2017-03-13T07:48:56+01:00May 6th, 2016|Email Marketing|

Many businesses are utilising email marketing as part of an overall marketing strategy, but while this is the case some email marketing best practices are not being used as more as others. One of the best practices of email marketing [...]

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The Basics of Website Management

By |2017-03-13T07:48:56+01:00April 28th, 2016|Website Development|

You have launched your website that process is over and then the management phase kicks in. Managing the basics of a website might not seem important but to make sure your website is successful and safe the following processes are required: [...]

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