Average Ecommerce Conversion Rates

By |2017-03-13T07:48:55+01:00June 30th, 2016|Conversion Rate Optimisation|

When running an Ecommerce website, you may think is my conversion rate good? How does it stack up compared to industry averages? We have taken a look at the ecommerce quarterly reports from Monetate from 2015 to find out what [...]

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Combining SEO and CRO

By |2017-01-08T14:03:25+01:00June 28th, 2016|Conversion Rate Optimisation, SEO|

When planning your digital marketing campaigns looking at both acquisition and retention strategies is always a must. One great pairing for a digital marketing strategies is SEO (search engine optimisation) and CRO (conversion rate optimisation). To break down this pairing lets [...]

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Basic best practices for Basket abandonment emails

By |2017-03-13T07:48:55+01:00June 14th, 2016|Conversion Rate Optimisation, Email Marketing|

When trying to help recover a potential lost conversion basket abandonment emails can be an effective solution for an e-commerce website. What are basket abandonment emails? Basket abandonment emails are sent when a customer adds a product to the cart [...]

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Why Implement Basket Abandonment

By |2017-03-13T07:48:56+01:00June 2nd, 2016|Conversion Rate Optimisation|

Basket Abandonment is a great way to try and recover a potential lost conversion. On average online shopping carts are abandoned by 67%. No business will ever achieve a 100% conversion rate but a chance to recover some potential lost [...]

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Using Goals in Google Analytics

By |2017-01-08T14:03:34+01:00May 26th, 2016|Conversion Rate Optimisation|

Google Analytics is the perfect analytical tool to be able to understand your audience and how your website is performing. there are many analytical tools out there but at Raindrop we believe that Google Analytics is a must for all [...]

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5 Landing page mistakes to avoid

By |2017-03-13T07:48:56+01:00May 24th, 2016|Conversion Rate Optimisation|

1. Including a navigation When creating a landing page, the focus of the page should have one single purpose. The purpose should enable your visitor to undertake the action you want them to, ideally the landing page should be [...]

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Optimisation Strategy – Using Surveys and Polls

By |2017-03-13T07:48:56+01:00May 19th, 2016|Conversion Rate Optimisation|

A website optimisation strategy and overall marketing strategy can consist of understand your customer’s behaviour and profile your customers to able to provide them a better user experience. There are various ways of achieving this and two of these are [...]

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What is Multivariate Testing?

By |2017-03-13T07:48:56+01:00May 10th, 2016|Conversion Rate Optimisation|

Multivariate Testing is the process of testing multiple combinations of changeable elements on a webpage or mobile app screen, to determine which combination performed better. How Multivariate Testing works? Multivariate Testing works by examining a webpages design and changing multiple [...]

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