Basic best practices for Basket abandonment emails

By |2017-03-13T07:48:55+01:00June 14th, 2016|Conversion Rate Optimisation, Email Marketing|

When trying to help recover a potential lost conversion basket abandonment emails can be an effective solution for an e-commerce website. What are basket abandonment emails? Basket abandonment emails are sent when a customer adds a product to the cart [...]

Comments Off on Basic best practices for Basket abandonment emails

Why segmenting email marketing lists is important?

By |2017-03-13T07:48:56+01:00May 6th, 2016|Email Marketing|

Many businesses are utilising email marketing as part of an overall marketing strategy, but while this is the case some email marketing best practices are not being used as more as others. One of the best practices of email marketing [...]

Comments Off on Why segmenting email marketing lists is important?

10 Reasons why email marketing is important

By |2017-03-13T07:48:57+01:00April 21st, 2016|Email Marketing|

Email marketing is a great platform to promote your business to your customers about services, products, events or business updates. Compared to most online channels email marketing is relatively inexpensive, a business of all sizes can get started and see [...]

Comments Off on 10 Reasons why email marketing is important