Franks Accountants are an established local accountancy firm who required a new mobile friendly website which promoted their branding further online and generated new clients.
- Non responsive website and not providing a fully immersive brand experience.
- Difficult to find value proposition and clarity of services.
- Confusion on which elements to click on and many functions not being used by the customer.
- Friction and anxiety when contact the company on the contact page.
1. New website design
- After analysing the analytics, we designed a new website for Franks accountants with a mobile first design
2. Improve Landing Pages and reduce anxiety
- Simplified the value proposition of the main landing page.
- Removed landing pages which were causing confusion for the potential customer.
- Provided trust seals of partnerships and accreditation.
- Placed main selling points of why to contact Franks Accountants to help improve value proposition and clarity.
3. Clarify service offering and delivery of leads.
- Split the services into specific areas to provide potential customers the correct journey through the website.
- Improved website copy and provided quick easy contact forms for the generation of leads.
- Conversion Rate increased by 1%
- Lead generation increase 77%
- Bounce rate reduced by 20%