Network B2B are an established national business providing networking opportunities to business throughout the UK, they required a new website as they were expanded across the UK and their goal online was to attract and convert new customers through their website.
- Clarify the offering of the company and improve value proposition.
- Finding and booking a meeting was difficult.
- Friction and anxiety when using the online forms to book onto an event.
1. New website design
- After analysing the analytics, we designed a new website for Network B2B, the new approach simplified how you can find and book onto a networking event.
- Provide a full events section to promote all events throughout the UK.
- Clarified the company offering by providing 3 types of meetings to suite the different times of day for networking meetings.
2. Improve lead generation process.
- After gathering data, we were able to simplify the contact process for all forms on the website.
- Conversion Rate increased by 2%
- Lead generation increase 344%
- Bounce rate reduced by 30%