Project Description

Network B2B Success Story

Conversion Optimisation

Network B2B are an established national business providing networking opportunities to business throughout the UK, they required a new website as they were expanded across the UK and their goal online was to attract and convert new customers through their website.

The challenge

  • Clarify the offering of the company and improve value proposition.
  • Finding and booking a meeting was difficult.
  • Friction and anxiety when using the online forms to book onto an event.

The solution

1. New website design

  • After analysing the analytics, we designed a new website for Network B2B, the new approach simplified how you can find and book onto a networking event.
  • Provide a full events section to promote all events throughout the UK.
  • Clarified the company offering by providing 3 types of meetings to suite the different times of day for networking meetings.

2. Improve lead generation process.

  • After gathering data, we were able to simplify the contact process for all forms on the website.

The results

  • Conversion Rate increased by 2%
  • Lead generation increase 344%
  • Bounce rate reduced by 30%

Looking to improve your website?

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