NGT Products are an established procurement and workplace product supplies business, their main aim was to improve their online offering and improve the website to generate leads. The long term goal is to provide an online store to make purchasing workplace products easier and efficiently.
- Website not providing clarity on service offering.
- Value proposition was not clear.
- Anxiety and friction with contact forms.
1. New website design
- Improved the structure and information architecture of the website so visitors could find main products and services required.
- Created a simple layout describing different product areas.
- Provided clear USP to improve value proposition and reduce anxiety.
- Created simple contact forms which have clear instructions on how to contact NGT Products.
2. Landing Pages
- Created landing pages to order catalogues for specific sectors and products.
- Created landing page to increase lead generation for site visits.
- Planning of an online ordering system for selling the main products online.
- Conversion rate increase 1%
- Lead generation increased 50%
- Social media enquiries increased 100%