Approaching a website redesign can be tricky, confusing and sometimes risky. We understand there are many approaches to website design but our approach is simple, use your current data to inform your website design.
There will always be areas of your website that are performing or not performing but the focus of a redesign is to improve on your current site with the aim to improve conversions and increase revenue.
We always approach all website designs with the expectation that each new design is a hypothesis based on data that requires real user testing.
Our website design process involves:
- Analyse what is currently working and what isn’t
- Create optimised wireframes that determine the structure and layout.
- Create User focused designs that follow conversion optimisation principles.