You’re the expert in your product or service, so your knowledge is the best place to start. We’ll talk through your product or service with you: what it is, what it does, who uses it, and what problem it solves. It’s critical you tell us about this openly and clearly, as we need to make sure your website is getting the message across to your customers.
Then, we’ll create a journey map. The goal of this map is to identify your key website users, their goals, and the journeys they take to get there, including each touch point. Using the information we’ve gathered so far, we’ll then look for gaps and pain points that we need to solve to help that user achieve their goal.