About Raindrop

Raindrop Digital use conversion rate optimisation to increase website sales. Our evidence-based approach is proven, honest and easy to understand, and our data-driven results convert your website visitors to customers.

What makes us different

Genuine Insights

At Raindrop, we move beyond assumptions and ideas. We use data to separate fact from fiction. We analyse stats, customer feedback to deliver real results that solve genuine problems.

Transparent Approach

Bring us on board and we work as part of your team. We talk openly and honestly so we truly understand what you want to achieve. Then, we show you exactly what needs to be done, how, and why, so your business can grow.

Straightforward Communication

Analytics and conversion can sound complicated. At Raindrop, we make it simple. Our methods are clear, concise, and easy to understand, whatever your current knowledge of your data.

Conversion optimisation technologies we partner with

Google Analytics Logo
Google Tag Manager Logo
Hotjar Logo
Crazy Egg Logo
Full Story Logo
Optimizely Logo
VWO Logo
Google Optimise Logo
User Testing Logo
What Users Do Logo

Who are Raindrop

Raindrop is headed by Michael Rippon and Niki Estrella. Our goal is simple: help SMEs to grow through conversion optimisation.

Most of our customers are long-term clients. Some have been on board since our first year of business. We’ve worked with over 30 global firms, from local start-ups to international enterprises.

As our client base has grown, so has our team. We work alongside a great team of freelancers, including analytics experts, content specialists, and PR professionals.

Founded in 2015, we have offices in York and Manchester city centre.

Who do we help

Clients come to us when they’re struggling online. They need to increase sales, reduce drop-off rates, and convert more website visitors to customers. But they’re not sure how to do it.

At Raindrop, we study online data to find the source of the problem. With our expertise in conversion optimisation, audits and Google Analytics, we use genuine insights to fix problems and promote growth.

We plan activities that generate revenue and grow businesses long-term. We’ll help you set goals, frequently test and improve your website, and work with you every month to make sure you’re meeting targets.

We also work with businesses who have some knowledge of their data but need our experience to understand it better. We teach companies about conversion rate optimisation, and enable them to harness its capabilities so they understand how, and why, it can work for them.

Poor online performance?

Let us fix it for you. Our data-driven approach will help your business to grow.