About Raindrop
Raindrop Digital use conversion rate optimisation to increase website sales. Our evidence-based approach is proven, honest and easy to understand, and our data-driven results convert your website visitors to customers.
What makes us different
Genuine Insights
Transparent Approach
Straightforward Communication
Conversion optimisation technologies we partner with










Who are Raindrop
Raindrop is headed by Michael Rippon and Niki Estrella. Our goal is simple: help SMEs to grow through conversion optimisation.
Most of our customers are long-term clients. Some have been on board since our first year of business. We’ve worked with over 30 global firms, from local start-ups to international enterprises.
As our client base has grown, so has our team. We work alongside a great team of freelancers, including analytics experts, content specialists, and PR professionals.
Founded in 2015, we have offices in York and Manchester city centre.
Who do we help
Clients come to us when they’re struggling online. They need to increase sales, reduce drop-off rates, and convert more website visitors to customers. But they’re not sure how to do it.
At Raindrop, we study online data to find the source of the problem. With our expertise in conversion optimisation, audits and Google Analytics, we use genuine insights to fix problems and promote growth.
We plan activities that generate revenue and grow businesses long-term. We’ll help you set goals, frequently test and improve your website, and work with you every month to make sure you’re meeting targets.
We also work with businesses who have some knowledge of their data but need our experience to understand it better. We teach companies about conversion rate optimisation, and enable them to harness its capabilities so they understand how, and why, it can work for them.